Answered

1.2
While some communication experts argue that communication plays a strategic role in
the organisation, there are those who believe that it does not play any strategic role.
State your view as to whether communication does or does not play a strategic role in
the organisation, providing evidence to support your answer.
(10)
[30]



Answer :

Final answer:

Communication plays a strategic role in organizations by aiding in achieving objectives through purposeful use of communication methods.


Explanation:

Communication plays a strategic role in organizations by helping them achieve their objectives through purposeful use of communication methods. Scholars define strategic communication as fulfilling an organization's mission through communication (Hallahan et al., 2007). Effective communication is essential for coordination and goal attainment, with evidence showing its importance in managerial performance (Penley et al., 1991).


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