Communication plays a strategic role in organizations by aiding in achieving objectives through purposeful use of communication methods.
Communication plays a strategic role in organizations by helping them achieve their objectives through purposeful use of communication methods. Scholars define strategic communication as fulfilling an organization's mission through communication (Hallahan et al., 2007). Effective communication is essential for coordination and goal attainment, with evidence showing its importance in managerial performance (Penley et al., 1991).
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