Final answer:
Duncan's definition of communication integration includes strategic alignment, consistent messaging, integration mechanisms, culture and context considerations, and flexible adaptation.
Explanation:
Key Elements of Duncan's Definition of Communication Integration:
- Strategic Alignment: Ensuring communication aligns with organizational goals.
- Consistent Messaging: Maintaining coherence in communication across all channels.
- Integration Mechanisms: Utilizing various methods to merge communication efforts.
- Culture and Context: Considering the cultural and contextual influences on communication.
- Flexible Adaptation: Being able to adjust communication approaches based on feedback and changes.
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