What is the role of trust in brand loyalty?
O a. Trust is important for luxury brands
O b. Trust is essential for building and maintaining brand loyalty
O c. Trust affects brand loyalty for certain industries
Od. Trust has a multicollinear impact on brand loyalty



Answer :

Final answer:

Trust is vital for brand loyalty as it fosters credibility and reliability with consumers, leading to long-term loyalty.


Explanation:

Trust plays a crucial role in brand loyalty as it establishes a sense of reliability and credibility among consumers. Consumers are more likely to remain loyal to a brand they trust, even when faced with competitive alternatives.

For example, when a company maintains transparency and honesty, it can build a strong foundation of trust with its customers, leading to long-term brand loyalty.

Moreover, trust is essential for maintaining brand integrity and value globally, as it influences consumer perception and willingness to continue supporting the brand over time.


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