Taste, appearance, and economic factors drove the emergence of the 'ugly food' movement, promoting the acceptance of imperfect produce and reducing food waste.
Taste and appearance as well as economic factors contributed to the start of the 'ugly food' movement. Consumers have embraced imperfect-looking produce due to the realization that it is just as flavorful and nutritious as visually perfect food options. Additionally, the repeal of laws restricting the distribution of misshapen produce in Europe played a significant role in promoting the consumption of 'ugly food' and reducing food waste.
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