Step 1: Determine the Distribution Strategy
• Create a new slideshow presentation. Add a title slide and a slide labeled Distribution
Strategy
• Take some time to consider your product, your customers' needs, and the costs
•
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associated with your specific distribution strategy.
If you are selling a physical product, think about how your channels of distribution carry
costs like transportation, storage, product handling, and inventory control.
If your product is a service, note how distribution will be affected by costs including
processing fees, banking costs, or online partner fees.
Add text to the slide. Describe in one or two sentences your basic approach to
distribution. In other words, how is the workflow of your product organized?

When determining a distribution strategy, it is crucial to analyze the product, customer needs, and associated costs. For physical products, considerations include transportation, storage, and inventory. For services, factors like processing fees and online partner costs affect distribution.

Developing a competitive advantage is key in choosing the best strategy. Identifying unique selling points and distinguishing the product or service from competitors helps in selecting an effective approach to reach business goals.

Placing the audience's experience at the center of the distribution model is essential. Understanding the target audience, their preferences, and how to effectively reach them ensures the success of the distribution strategy.

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