QUESTION 1 of 10: Market research concerns what aspects of your target market:
a) Characteristics
Ob) Spending habits
Oc) Location and needs
d) All of the above



Answer :

Final answer:

Market research involves demographic analysis to understand target audience characteristics and purchasing behavior.


Explanation:

Market research concerns various aspects of the target market, including characteristics, spending habits, location, and needs. It involves analyzing demographic information to understand the audience's physical, behavioral, demographic, and psychographic characteristics, which are crucial for developing culturally relevant materials. Market research methods include surveys and questionnaires to uncover consumers' purchasing behavior.


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