Which strategy focuses on creating unique products or services?
Cost Leadership
Differentiation
Focus
Market Penetration



Answer :

Final answer:

Differentiation and focus strategies emphasize product uniqueness and target specific customer segments, while product leadership focuses on innovation and staying ahead of competitors.


Explanation:

Differentiation strategy focuses on creating unique products or services by emphasizing distinct features that set the product apart from competitors, attracting less price-sensitive customers. This strategy aims to offer products with added value, even if they come at a higher cost to produce.

Market segmentation plays a significant role in implementing a focus strategy, where a firm targets specific customer segments with tailored products or services to maintain a competitive advantage effectively.

Product leadership involves consistently offering innovative products or services that surpass rivals' offerings, focusing on continuous improvement, speed in innovation, and solving new challenges.


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