Final answer:
Direct distribution sells directly to consumers, while fulfillment centers handle online orders. Direct distribution provides control over the process, unlike fulfillment centers.
Explanation:
Direct distribution involves selling products directly to consumers from the manufacturer or producer, bypassing intermediaries like retailers. In contrast, fulfillment centers are storage and shipping facilities that handle orders placed online by consumers. Direct distribution offers more control over the entire distribution process, while fulfillment centers focus on order processing and logistics.
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