The idolization of NBA stars like Michael Jordan has significantly fueled the rapid growth of the sneaker market in China.
One factor that has contributed to the rapid growth of the sneaker market in China is the idolization of NBA stars like Michael Jordan. Michael Jordan's success in bridging sports and business, along with the intense media promotion of his hero image, has had a significant impact on the popularity of sneakers, especially those like his 'Air Jordans' produced by Nike.
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