What is logistics?
How do agents, wholesalers, and retailers differ?
What is a promotional mix?
What is the difference between a direct distribution channel and an indirect distribution channel?
What activities are involved with physical distribution?
Critical Thinking Questions
Some businesspeople believe that elimination agents and wholesalers reduce their operating expenses. Discuss the opportunity costs associated with eliminating intermediaries.
As an importer of clothing, would you rather have your products sold by a general merchandise retailer or a specialty store? Why?
What actions could be taken to make border crossings of shipped goods more efficient?
Describe how a company would balance the tradeoff between cost and speed when selecting a shipping method.
What are the effects of geography, time zones, work days, resources, and natural harbors on global business?