Customers of Home Depot and Lowe’s have likely noticed a difference in the presentation of their stores. Home Depot has more of a warehouse look -- florescent lighting and extra inventory boxes visible. Lowe’s has complimentary lighting, with their extra inventory boxes hidden from customers. These choices are intentional and specific to each brand -- Home Depot customers are generally contractors; Lowe’s customers are generally home owners.What is the store design that best fits their marketing strategy and why. Analyze each company’s external and internal business environments and discuss how they align their strategies with global realities.