Cross selling is the strategy of suggesting complementary items to a customer's purchase to enhance their shopping experience and increase sales.
Cross selling involves recommending additional items that complement a customer's purchase, such as suggesting shoe cleaner to go with new leather shoes. This strategy aims to enhance the customer's shopping experience and increase sales by offering related products.
For example, when a customer buys a laptop, the salesperson may suggest purchasing a laptop bag or accessories like a mouse and a keyboard, demonstrating cross-selling techniques.
By cross-selling, businesses can not only meet customer needs more comprehensively but also increase revenue by promoting additional products.
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