Hortatory techniques aim to encourage specific actions by appealing to individuals' sense of responsibility and well-being.
Hortatory techniques are meant to encourage or persuade individuals to take a particular action. An example of this is a sign in a restaurant that states 'Think before you smoke-secondhand smoke kills.' This sign is aimed at encouraging people to consider the effects of their actions and potentially refrain from smoking to protect others from harm. It serves as a hortatory technique by appealing to people's sense of responsibility and well-being. Another example could be a government program that provides citizens with new job-training opportunities, which aims to encourage individuals to enhance their skills and pursue better job prospects.
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