The best resources for a sales associate to gain product information are company-provided training, marketing materials, and knowledgeable team members.
Company-provided training and testing is the BEST resource for a sales associate to gain information about the benefits of a store's products and services. This training ensures that the sales associate is knowledgeable about the products they are selling and can effectively communicate their benefits to customers.
Marketing materials provided by the vendor can also be a valuable resource as they often contain detailed information about the products, but they may not always provide a comprehensive understanding.
Knowledgeable team members can offer insights and firsthand experiences that complement the information gained from training and marketing materials, making them another excellent resource for gaining product knowledge.
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