Stores offer different percentage discounts to encourage larger purchases, create an anchoring effect on customers, and utilize hidden persuaders to influence buying behavior.
The different percentages written on shopping bags are often a result of quantity discounts offered by stores. These discounts aim to incentivize customers to buy more by providing cost savings on larger purchases, appealing especially to price-sensitive buyers.
Additionally, displaying varying discount percentages can create an anchoring effect, influencing customers' perception of the value of the products and encouraging more purchases. By setting different discount rates, stores can attract different types of customers and drive sales.
Furthermore, hidden persuaders in store layouts and marketing strategies can also play a role in influencing customer behavior and increasing sales through strategic positioning of products and discounts.
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