McDonald's 'Greek Mac' in Greece exemplifies glocalization by adapting global ideas locally, showcasing an international and multinational strategy approach.
Glocalization is the term used to describe the adaptation of global ideas into locally palatable forms, as seen in McDonald's offering different menu items in various countries like the "Greek Mac" in Greece.
This strategy falls under the category of adaptation - a global strategy used to change elements of a company's offer to meet local preferences or requirements, such as offering vegetarian options in India and wine in France.
McDonald's utilization of regional variations while maintaining a consistent global branding and business model showcases a blend of international strategy and multinational strategy in its operations.
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