Subliminal perception has a limited effect on behavior, as studies and meta-analyses demonstrate the negligible impact of subliminal advertising on consumer choice.
Subliminal perception does not have a significant effect on behavior, as indicated by various studies and meta-analyses. Charles Trappey's meta-analysis found that subliminal advertising had a negligible impact on consumer choice. Even if a subliminal message is perceived, it is often overshadowed by prior attitudes or current situational influences.
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