Discussion: Advertising and promotions
How responsive are you to advertising and sales promotions? Classify the
following
techniques.
interesting but both irritati
I find these advertising and sales promotions
techniques:
interesting and
effective
not very
effective
Advertisements in the cinema
Radio commercials
Television commercials
Advertisements in newspapers and magazines
Posters on advertising hoardings (BrE) or billboards (AmE)
Advertisements inside or outside buses
Backlit posters in display boxes
Neon signs on walls in city centres
Direct mail (or junk mail) you find in your letter box
Flyers (or fliers, or handbills) handed out on the street
Discount coupons in newspapers to cut out and present
at a supermarket checkout
Point-of-sale displays next to checkout counters in stores
Free samples of products given away in public places
Free promotional items like T-shirts, caps, pens, mouse
pads or mugs, with a company's name or logo or slogan
on them, given away at sporting events, etc.
Telephone marketing people phoning you at home trying
to sell you things
Text or picture messages (SMS/MMS) received on your
mobile or cell phone
Banner advertisements at the top or bottom of a web
page
Pop-up pages on the Internet
Spam emails
and
ineffective

Advertising and sales promotions techniques can vary in their effectiveness and impact on consumers. Direct-response ads, such as infomercials and flyers, aim to stimulate immediate sales by providing detailed information and a clear call-to-action for consumers to respond directly through phone, mail, or electronically.

Consumers' sovereignty in a free market plays a crucial role in determining the success of advertising efforts, as their reactions and buying behavior ultimately dictate the effectiveness of ads in generating sales and sustaining business operations.

The visual content and design of advertisements, whether for products or services, play a vital role in attracting consumer interest and persuading them to make a purchase, often by highlighting unique features, customer needs, and utilizing persuasive language and slogans.

Learn more about Advertising and Sales Promotions here:

https://brainly.com/question/36176412