The medium refers to the channel through which communication is transmitted, shaping the content and influencing its reception.
Medium is a term that describes one of the means or channels of general communication, information, or entertainment in society, such as newspapers, radio, television, or the Internet. It is the channel through which a message is constructed and communicated, shaping the content being delivered. Media theorist Marshall McLuhan famously coined the phrase 'the medium is the message' to emphasize how the medium used influences how information is perceived and received.
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