Grassroots mobilization, boycotts, and mass advertising exemplify grassroots lobbying, a strategy where interest groups influence officials via constituents' contact, aiming to garner public support.
Grassroots mobilization, boycotts, and mass advertising are all examples of the interest group strategy known as grassroots lobbying. This strategy involves interest groups influencing elected officials by having their constituents contact them, thereby putting pressure on policymakers to consider their causes. Grassroots lobbying aims to generate public support from the ground up through activities such as organizing marches, demonstrations, and other forms of high-pressure events.
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