Implementing Corporate Social Responsibility (CSR) initiatives can enhance customer loyalty and engagement by appealing to consumers' ethical values.
Corporate Social Responsibility (CSR) is a crucial aspect for companies seeking to benefit society. By leveraging CSR efforts, companies can attract customers who prioritize ethical practices, ultimately leading to increased brand loyalty and customer engagement. For example, companies like Amazon and Apple have successfully implemented CSR initiatives, allowing consumers to support charitable causes through their purchases.
https://brainly.com/question/8003335