Lush the ‘fresh handmade cosmetics’ company was started in the 1970s in Poole in Dorset by Mark Constantine and Liz Weir who created their own natural products for hair and skin. After successfully selling products to the Body Shop for many years they set up another venture of their own called Cosmetics- To-Go, a mail order cosmetics company which unfortunately was unsuccessful and failed. The failure of the business was due to overspending and trying to expand too quickly in the early stages of its life. What was left of the business including the name and product formulae was bought by another small business in Poole and several years later Mark and Liz and the owners of Cosmetics-To-Go got together and started to make and sell handmade products for hair and skin from a small shop in Poole. The name Lush was given to the new venture. In 1996, two Canadians came across the shop on a trip to England and decided that they wanted to open a similar shop in Vancouver, Canada. There are now approximately 105 Lush shops in the UK and more than 900 stores in 50 countries around the world. Lush are fierce advocates against animal cruelty and make donations to charities every year.

b) Identify and explain the rewards the owners of Lush have gained from their business?
(6 marks)

Lush has grown into a highly successful global brand with over 900 stores in 50 countries. This expansion has likely resulted in significant financial returns for the owners.The success of Lush provides financial stability and the potential for continuous revenue growth, ensuring a secure economic future for the owners.

Personal Rewards

Entrepreneurial Satisfaction:

The owners have experienced the personal satisfaction of building a successful business from the ground up. This includes overcoming the initial failure of Cosmetics-To-Go and turning it into a flourishing enterprise.Creating and selling products they are passionate about, such as natural and handmade cosmetics, offers a sense of fulfillment and pride in their work.

Creative Fulfillment:

Developing unique, handmade products allows the owners to express their creativity and innovation in the cosmetics industry.3. Social Rewards

Positive Impact and Advocacy:

Lush's commitment to being fierce advocates against animal cruelty means the owners have the reward of knowing their business practices contribute to ethical and humane treatment of animals.Donations to charities and involvement in social causes enhance their social impact and reputation, providing a sense of contribution to society.

Global Influence and Recognition:

The success of Lush has brought global recognition and influence. Being known for pioneering natural, handmade products and ethical business practices enhances their standing and legacy in the industry.

Community and Employee Relations:

Lush's business model and ethical stance create a positive workplace environment and strong community relations, likely fostering a supportive and motivated team. This can lead to personal satisfaction from creating a positive organizational culture.