The prevailing marketing strategy during the era was market-oriented, emphasizing meeting customer needs. Marketers in the 1920s utilized emotional manipulation to drive consumer purchases. Product-oriented strategies focus on highlighting unique product features.
Market-oriented was the prevailing marketing strategy of the era aimed at finding customers for inventories that went unsold. This approach focuses on meeting the needs and wants of customers rather than solely emphasizing production or sales.
Marketers in the 1920s utilized various tactics like manipulating emotions and creating desires to convince consumers to purchase products, emphasizing the importance of understanding consumer behavior and satisfaction.
The product-oriented strategy highlights specific product benefits and unique features to attract customers, showcasing how a product or service stands out in the market.
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