An online clothing company ships all products in environmentally-friendly packaging.
Which of the four main activities of value-driven marketing does this represent?
adding value
social and mobile marketing
addressing ethical and societal dilemmas
marketing analytics
progressive innovation



Answer :

Final answer:

The online clothing company shipping products in environmentally-friendly packaging aligns with addressing ethical and societal dilemmas in value-driven marketing.


Explanation:

Addressing ethical and societal dilemmas is the main activity of value-driven marketing represented by the online clothing company shipping all products in environmentally-friendly packaging. By prioritizing eco-friendly practices, the company showcases its commitment to ethical and sustainable business operations, aligning with consumer values and societal concerns for environmental conservation.


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