Answered

plore the concept of psychographic segmentation through: https://www.qualtrics.com/experience-
anagement/brand/psychographic-segmentation/. Do you think psychographic segmentation can complement GIS
chniques in market analysis? How can understanding the psychological drivers behind consumer behavior enhanc
arketing efforts?



Answer :

GinnyAnswer

Final answer:

Psychographic segmentation delves into psychological variables for targeted marketing strategies complemented by GIS techniques.


Explanation:

Psychographic segmentation involves understanding the psychological variables that shape a person's inner self, such as beliefs, attitudes, and values. This information allows marketers to target specific audience segments based on their motivations and preferences.

When combined with GIS techniques in market analysis, psychographic segmentation can provide a more comprehensive view of consumer behavior by incorporating geographic data with psychological drivers. Understanding the psychological drivers behind consumer behavior can enhance marketing efforts by enabling tailored messaging, product development, and positioning to resonate with target audiences.


Learn more about Psychographic segmentation and GIS techniques here:

https://brainly.com/question/40331551


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