In David Merlo's model of the communication process, encoding, decoding, and code are crucial elements that focus on message creation, interpretation, and form of transmission.
Encoding in David Merlo's model of the communication process involves what a source does when creating a message, adapting it to the receiver, and transmitting it across a source-selected channel. This element focuses on how information is prepared and delivered by the sender.
Decoding is the counterpart to encoding and involves the process of receiving a message, interpreting it, evaluating it, and responding to it. It is crucial in understanding and making meaning of the message sent by the source.
Code is an essential part of the communication process, representing the form in which the message is sent, such as text, gesture, or music. It plays a key role in how the message is transmitted and understood by the receiver.
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