Farrah's engagement in bounded rationality by reviewing customer satisfaction data, utilizing surveys as a method in organizational behavior research, and practicing evidence-based management with survey results.
Bounded rationality is the concept that Farrah is engaging in when she reviews customer satisfaction data gathered by an external research company. In this scenario, Farrah and her management team are making decisions based on the information available to them, even though it may not be perfect or complete.
Surveys are a common method used by management researchers to gather information about organizational behavior (OB). By utilizing surveys with open-ended or close-ended questions, researchers can collect data to understand employee perceptions and behaviors related to topics like productivity and goal-setting.
Using evidence-based management, Farrah can analyze the survey results to make informed decisions about improving customer satisfaction based on the data collected, contributing to the effectiveness of her management practices.
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