The halo and horn effects influence how initial impressions shape later interactions while Gestalts depict the evolving nature of perceptions over time.
The halo effect describes a perceptual effect where initial positive impressions lead to viewing later interactions positively. On the other hand, the horn effect occurs when initial negative impressions lead to viewing later interactions negatively. In contrast, Gestalts are regularly revised or replaced, impacting perceptions of self and others.
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