STUDY QUESTIONS
1. What insight does Melissa Rubin offer about the Coca-Cola ad she analyzes,
and what EVIDENCE does she provide to support her analysis? Has she
persuaded you to accept her conclusions? Why or why not?
2. What historical CONTEXT does Rubin provide, and what does that information
contribute to her
analysis?
3. Rubin's analysis is driven by this question: what can we learn about the culture
in which a given ad is created by closely examining how that ad appeals to
particular
audiences? What other questions might you try to answer by
analyzing an
ad?
4. Rubin looks closely at the men and women in this ad and makes certain
assumptions about them. What sorts of details does she point out to identify
who
these people are? Do you think she's represented them accurately? If not,
how might you
identify them differently, and why?
5. Write an ANALYSIS of a current ad, looking specifically at how it reflects
American
values in the twenty-first century. Be sure to include the ad in your
essay.

Melissa Rubin offers insight into the Coca-Cola ad by analyzing how it appeals to specific audiences. She provides evidence through the ad's portrayal of men and women. Rubin's analysis focuses on understanding the culture reflected in ads by examining audience appeal.

She considers the historical context of the ad to enhance her analysis. This information contributes to understanding the message and impact of the ad within the culture it targets.

In analyzing an ad, one might explore questions about gender representation, cultural values, and rhetorical strategies used. These questions can offer deeper insights into the ad's impact and effectiveness.

Learn more about Analyzing advertisements here:

https://brainly.com/question/42833101