A pure-play business operates solely in a specific area like the Internet without physical stores, specializing in one sector only.
A pure-play business is a business that operates only in a specific area, such as the Internet, without physical locations or diversification. Unlike businesses with multiple operational channels, pure-play businesses focus solely on one sector. For example, an Internet-only retail store that does not have any brick-and-mortar stores would be considered a pure-play business.
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