Value proposition and Unique Selling Proposition (USP) serve different roles in business by focusing on overall value and specific unique benefits respectively.
Value proposition is the value associated with a product that satisfies customer needs and differentiates a company from its competitors. On the other hand, Unique Selling Proposition (USP) is a specific factor that sets a product apart from its competitors, offering a unique benefit to customers. While value proposition focuses on the overall value offered by a company, USP highlights a specific unique aspect of a product.
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