Advertising traces back to Ancient Rome, with the modern form evolving through the printing press invention and newspapers.
The earliest occurrence of advertising can be traced back to Ancient Rome, particularly through various forms of communication such as carved messages on stone or metal.
Advertising took a more recognizable form with the invention of the printing press in 1440, allowing for the distribution of printed advertisements, both in written and illustrated forms.
Newspapers and magazines in the 19th century further popularized advertising, as they started printing ads to generate revenue.
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