In his sociological study, Duncan Watts identified factors that contribute to the success of pop
songs. Suppose you were the head of a book publishing company and wanted to apply Watts's
findings regarding music to your own industry. Identify the steps you would take.
Step(s)
Drag appropriate answer(s) here
Seek book recommendations from
celebrities.
Hide book rankings, so readers are
incentivized to try new selections.
Rely on word-of-mouth marketing to
produce a bestseller.
Encourage book clubs to adopt the books
you publish.

Question

09-06-2024
Business

Answered

In his sociological study, Duncan Watts identified factors that contribute to the success of pop
songs. Suppose you were the head of a book publishing company and wanted to apply Watts's
findings regarding music to your own industry. Identify the steps you would take.
Step(s)
Drag appropriate answer(s) here
Seek book recommendations from
celebrities.
Hide book rankings, so readers are
incentivized to try new selections.
Rely on word-of-mouth marketing to
produce a bestseller.
Encourage book clubs to adopt the books
you publish.

Answer :

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GinnyAnswer GinnyAnswer · Answer 1 · 2024-06-09T00:12:18-04:00

Final answer:

Factors contributing to the success of pop songs can be applied to book publishing for success by seeking endorsements, encouraging book club discussions, and hiding book rankings to promote exploration.

Explanation:

Identifying factors contributing to the success of pop songs in the music industry can be applied to the book publishing industry for success.

Seek book endorsements from renowned authors or celebrities for promotion.
Encourage book clubs to select and discuss the books you publish for word-of-mouth marketing.
Adopt strategies like hiding book rankings to incentivize readers to explore and try new book selections.

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