Answered

HerStyle is a women’s clothing line dealing exclusively in stylish clothing and flattering fits for plus-size women. Which of the following marketing approaches does HerStyle follow?

Group of answer choices

mass marketing

scarcity marketing

one-to-one marketing

niche marketing



Answer :

niche marketing.

Niche marketing involves targeting a specific audience with your product or service. Here's why it applies to HerStyle:

  • Specific audience: HerStyle focuses on plus-size women, a defined segment of the women's clothing market.
  • Tailored products: They cater to this audience by offering stylish clothes with flattering fits, specifically addressing a need within the plus-size clothing market.

Mass marketing aims for a broad audience, while one-to-one marketing focuses on individualized interactions. Scarcity marketing creates a sense of limited availability, which might not be the core strategy for HerStyle unless they run specific campaigns.

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