Communication's transactional nature shapes social realities and relationships for individuals and communities.
The most important consequence of communication's transactional nature is the creation of social realities within various contexts such as physical, psychological, social, historical, and cultural contexts. In the transactional model, communicators don't just exchange messages; they create relationships, form intercultural alliances, shape self-concepts, and engage in dialogue to build communities. This goes beyond merely transmitting information and plays a critical role in how we perceive and construct our realities.
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