Crisis mitigation is a strategic planning process that aims to reduce risk and uncertainty associated with crises, emphasizing honesty and quick disclosure as best practices.
Crisis mitigation is a process of strategic planning for a crisis or negative turning point that aims to reduce the risk and uncertainty associated with the event. This involves formulating control measures to avoid dangers, decrease the likelihood of their occurrence, or lessen their potential impact. Effective crisis communication professionals play a vital role in preparing for, managing, and assessing an organization's response to crises, emphasizing honesty and quick disclosure as best practices.
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