You have worked with the research department to implement the research plan. The team has gathered the data, checked it for accuracy, and coded it for analysis. How should you present your findings so that the VP of Marketing can best utilize them?

A. Present the data in full, with detailed statistical analysis.
B. Present only those important insights and findings that you think will be useful in the major decisions made by management.
C. Present your recommendations on how the marketing department should proceed from here.



Answer :

Final answer:

When presenting findings to the VP of Marketing, focus on key insights and recommendations for decision-making.


Explanation:

Presenting findings for the VP of Marketing: When presenting findings to the VP of Marketing, it is crucial to focus on important insights and findings that are relevant for major decision-making. Instead of overwhelming the VP with all the data, highlight key results and recommendations that can be utilized effectively.


Learn more about Presenting research findings effectively here:

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