A retail corporation aims to enhance its online presence and digital sales channels as part of its strategic objectives to adapt to the increasing trend of online shopping. However, the company's current training programs are heavily focused on traditional in-store sales techniques and customer service, with very little emphasis on digital skills, e-commerce strategies, or online customer engagement. As a result, while the company's workforce is proficient in providing excellent customer service in physical stores, they lack the necessary skills in digital marketing, data analytics, and online customer service that are crucial for driving the company's online business growth.
What is this an example of?
a. competency misalignment
b. skills mismatch
c. skills reassignment
d. competency reassignment