Final answer:
Relationship marketing is the most effective strategy in modern marketing, prioritizing customer relationships over transactions.
Explanation:
Relationship marketing is considered the most effective marketing strategy in the modern era. This approach focuses on building long-term connections with customers based on trust and personalization, rather than solely on transactions.
In contrast, the marketing mix refers to the set of tactics a company uses to promote its products or services, encompassing the 4Ps: Product, Price, Place, and Promotion. While important, it is seen as less impactful than relationship marketing in today's highly competitive and digitally driven market.
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