Final answer:
E-commerce personalization enhances customer experience through tailored recommendations and marketing strategies based on data analytics.
Explanation:
Many e-commerce retailers employ personalization on their websites, meaning they tailor the shopping experience to each individual customer. This involves using customer data to provide customized recommendations or offers, enhancing the overall shopping experience.
Companies may utilize data analytics to track user behavior and preferences, leading to targeted marketing strategies and improved customer retention.
By implementing personalized features like 'Other users also viewed' or offering discounts based on user profiles, e-commerce sites aim to increase user engagement and drive sales.
Learn more about E-commerce personalization here:
https://brainly.com/question/23823175
