### Question 5

What conditions are most appropriate for using the profitable survivor strategy?

A. When the business has high market share, and the market is growing.
B. When the business has weak market share, and the market is growing.
C. When the business has low market share, and the market is in decline, but pockets of demand are expected to maintain.
D. When the business has high market share, and the market is in a gradual decline with some pockets of demand expected.

### Question 6

Goliath Corp. made overly optimistic forecasts of future sales volume. As a result, the firm expanded too rapidly, and production capacity overshot the demand as growth slowed. The excess, in turn, led to an increase in price.

The profitable survivor strategy in business involves navigating low market share in a declining market with pockets of demand. Efficiency and strategic planning are key for firms to survive and succeed in highly competitive markets.

Explanation:

Profitable Survivor Strategy in Business

The most appropriate conditions for using the profitable survivor strategy in business are when the business has low market share, the market is in decline, but pockets of demand are expected to maintain. It is essential for the business to strategically position itself to survive in a competitive market environment.

Efficient production is crucial for business survival as firms that fail to operate efficiently are often outperformed by competitors who can sell at lower prices, leading to increased profitability and market competitiveness.

Strategies play a vital role in helping firms not only survive but also thrive in highly competitive markets by focusing on cost management, market conditions, and executing well-thought-out plans to achieve sustainable success.

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