E-commerce enables craftspeople to sell globally, customize products, and eliminate middlemen, enhancing their businesses and reaching a wider audience.
E-commerce has significantly improved the lives of craftspeople, such as those making baskets and jewelry, by enabling them to sell their products to customers all over the world. Through online platforms like Etsy, these artisans can reach a global market and expand their businesses without the limitations of local sales.
In addition, e-commerce allows craftspeople to customize products and services to cater to individual customer preferences, enhancing their competitiveness and customer satisfaction. This direct access to a broader customer base not only boosts sales but also promotes cultural exchange and appreciation for traditional craftsmanship.
Furthermore, digital commerce streamlines the supply chain, eliminating middlemen and allowing artisans to connect directly with consumers, reducing costs and enhancing their control over their businesses.
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