Multimillion-dollar sponsorships symbolize commercialization in sports, reflecting the transformation of sports into a profitable industry.
Multimillion-dollar sponsorships of famous athletes symbolize commercialization in sports. These sponsorships are a reflection of how sports have transformed into a lucrative industry driven by corporate entities, marketing strategies, and international influence. The business of sports has created opportunities for financial success for athletes and has shifted the dynamic from wealthy spectators to common attendees.
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