Marketing goals are specific objectives set by the marketing department, while business goals reflect the overall mission of the company.
Marketing goals are specific objectives set by a company's marketing department to achieve overall business objectives. These goals are focused on activities such as increasing brand awareness, market share, or customer engagement.
Business goals, on the other hand, encompass a broader spectrum of objectives that reflect the overall mission and vision of the company. They define the overarching purpose and direction of the organization, including aspects like profitability, growth, and sustainability.
While marketing goals are more targeted and related to the specific marketing strategies, business goals encompass a wider scope and are crucial for the long-term success and sustainability of the entire organization.
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