-A company that makes a software product wants to grow its customer base. Which of the following is a specific business goal for this company?

A. We want to increase our company profits.
B. We want to increase year-over-year revenue by selling more units of our software product to more customers in new market segments.
C. We want to increase the number of customers that purchase our software, and we want to create year-over-year growth for our product in new markets.
D. We want to increase our number of active customers by 25% over the next year. To do that, we will add three new features that make it easier for customers to access files on the cloud.

The company's specific business goal is to increase revenue by expanding the customer base. Adding new features to the software product is a strategic approach to achieve this goal.

Explanation:

The specific business goal for the company that makes a software product and wants to grow their customer base is to increase year-over-year revenue by selling more units of their software product to more customers in new market segments. This goal focuses on expanding the customer base and increasing sales to achieve market growth.

Adding three new features that make it easier for customers to access files on the cloud is a strategic approach to achieving this goal by enhancing the product's functionality and appeal to potential customers.

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