2. Noble Furniture Store is importing a new line of sofas at a unit cost of [tex]\$800[/tex]. Noble estimates that operating expenses per unit will be [tex]20\%[/tex] of cost.

a) What should the markup and selling price be if Noble's desired operating profit per unit is [tex]15\%[/tex] of cost?

b) What are Noble's rate of markup on cost and rate of markup on selling price for the sofas?

[tex]\[ \begin{array}{c}
E + P \\
m = 20\% \times 800 + 15\% \times 800 = 280
\end{array} \][/tex]



Answer :

Let's solve this step-by-step.

### Part (a):
To determine the markup and selling price, follow these steps:

#### Step 1: Calculate the operating expenses per unit.
Given that the operating expenses are 20% of the unit cost:
[tex]\[ \text{Operating expenses per unit} = 0.20 \times 800 = 160 \][/tex]

#### Step 2: Calculate the desired operating profit per unit.
Given that the desired operating profit per unit is 15% of the unit cost:
[tex]\[ \text{Desired operating profit per unit} = 0.15 \times 800 = 120 \][/tex]

#### Step 3: Calculate the total markup.
The markup is the sum of the operating expenses per unit and the desired operating profit per unit:
[tex]\[ \text{Markup} = 160 + 120 = 280 \][/tex]

#### Step 4: Calculate the selling price.
The selling price is the sum of the unit cost and the markup:
[tex]\[ \text{Selling price} = 800 + 280 = 1080 \][/tex]

So, the markup is [tex]$280 and the selling price is $[/tex]1080.

### Part (b):
To find the rates of markup on cost and on selling price, follow these steps:

#### Step 1: Calculate the rate of markup on cost.
The rate of markup on cost is given by the percentage of markup relative to the unit cost:
[tex]\[ \text{Rate of markup on cost} = \left(\frac{\text{Markup}}{\text{Unit cost}}\right) \times 100 = \left(\frac{280}{800}\right) \times 100 = 35\% \][/tex]

#### Step 2: Calculate the rate of markup on selling price.
The rate of markup on selling price is given by the percentage of markup relative to the selling price:
[tex]\[ \text{Rate of markup on selling price} = \left(\frac{\text{Markup}}{\text{Selling price}}\right) \times 100 = \left(\frac{280}{1080}\right) \times 100 \approx 25.93\% \][/tex]

So, the rate of markup on cost is 35% and the rate of markup on selling price is approximately 25.93%.