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Multiple Choice Question:

A measure of performance that tells a firm whether they are doing as well as their competitors in generating income from sales is called:

A. Return on Sales
B. Earnings Per Share
C. The Current Ratio
D. Return on Equity



Answer :

GinnyAnswer

Final answer:

Return on Equity (ROE) measures a firm's income generation efficiency compared to competitors.


Explanation:

Return on equity (ROE) is a performance measure that indicates how well a firm is generating income from sales compared to its competitors. It is calculated by dividing net after-tax profit by equity. A higher ROE signifies better performance in utilizing equity to generate profits.


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