The media serve as a vital link between government and citizens, shaping public opinion and encouraging political and social engagement.
Media play a crucial role in expressing ideas and generating adherence of thought by acting as a linkage institution between the government and citizens, helping determine the public agenda, and motivating social and political engagement. Through reporting, editorials, investigative reporting, and public forums, the media socialize citizens, provide information and education, and monitor institutions like government and businesses, promoting discourse and awareness.
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