Final answer:
Authors create texts to influence their audience; researching the author's background and motives helps in understanding their work and its impact.
Explanation:
Author: The author of a text is the creator, whether an individual or an organization, aiming to influence their audience. They may assume a particular identity (ethos) for effective communication.
Identifying the author: Research the author's credentials, affiliations, and biases to understand their perspective and potential agendas. This analysis aids in comprehending and evaluating the author's work accurately.
Audience impact: The author's messaging and word choice are shaped by primary, secondary, and tertiary audience considerations, influencing the communication's effectiveness.
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