Credence is derived from assessing a speaker's trustworthiness and credibility throughout a speech, ensuring that the information source is reliable. Speakers must appear competent, trustworthy, and caring to enhance their credibility.
Credence derives its meaning from the parts of derived credibility by assessing a speaker's trustworthiness and credibility throughout a speech. This is done by evaluating where the information comes from, whether it's personal observation, reading, or expert testimony.
One component is the Credibility Assumption, connecting a person's claim to its probable truth. To ensure credibility, a speaker must appear competent, trustworthy, and caring, which influences the audience’s perception of their credibility.
Evidence of credibility is crucial in classical argument form speeches, where the speaker explains how their information supports their main point, enhancing the audience's belief in the speaker's credibility.
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